( Projects ) Jerry Jacobs
Located in the heart of Greenwich Village, Jerry Jacobs provides personal attention and individually designed services for haircutting, coloring, and highlighting, including all men’s haircutting and styling needs. Jerry wanted to grow his clientele as well as promote a business opportunity involving non-PPD hair color, a promising, underserved market. In addition to advising on writing optimized Web copy, we outlined and implemented a digital strategy involving a brochure site for presence and regular content creation via a site blog. The blog runs in tandem with an automated e-mail newsletter to maximize his communications and limited time.